Prototypes of Everything

March 16, 2007
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It seems that everything Apple does is very simple and intentional; a lot of thought goes into every aspect of every one of their products. I know that using prototypes is a very important aspect of making Apple products great, but what I didn’t realize was that they make prototypes of literally everything.

Even their retail stores.

Somewhere near their Cupertino campus, Apple has a warehouse in which it builds its retail store prototypes. In keeping with their minimalistic designing process, they’ve narrowed their stores down to three main materials: glass, wood, and steel.

Apple Store

I came across this bit of news in an article on CNN’s website: http://money.cnn.com.

It also mentions that Apple is now in the top ten of Fortune’s Most Admired Companies and according to this website, Apple ranks at number 7. There are more details about Apple’s ranking here.

Steve Jobs

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Alex Seifert
Alex is a developer, a drummer and an amateur historian. He enjoys being on the stage in front of a large crowd, but also sitting in a room alone, programming something or reading a scary story.

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